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avatar for Eric Franchi, '98

Eric Franchi, '98

Undertone
Co-Founder

Eric Franchi is an entrepreneur and angel investor.

As cofounder of Undertone, Eric helped the company grow from a bootstrapped startup in 2001 to a highly profitable digital advertising company, growing revenue from $0 to over $100 million and from 2 employees to over 300. In 2015, Undertone was acquired by a publicly traded company for $180 million.

A respected industry leader, Eric is frequently featured in publications including Ad Age, Adweek, CNBC and The Wall Street Journal, and on stages worldwide including Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change. He has been called “one of the best people in advertising to follow” on both Instagram and Twitter by Business Insider.

In addition, he serves as an angel investor/advisor for companies in and out of the digital advertising and marketing space including mParticle, JW Player, LovePop and Square Roots Urban Farms. In 2015 he started his highly influential newsletter The IO, which hosts a weekly roundup of the most important news in advertising technology of digital media.

He is a graduate of Pennsylvania State University.

Watch Eric Franchi's Talk Here